http://blog.writersoftheroundtable.com Just another WordPress weblog Wed, 20 Jan 2010 19:28:58 +0000 http://backend.userland.com/rss092 en After nine months, the website for Round Table Companies (www.roundtablecompanies.com) is up and running! While we’re still pending another two months or so of building out the portfolio sections, it’s in good shape and ready to unveil to our clients. Developing the website was an arduous process in the beginning that ... http://blog.writersoftheroundtable.com/2010/01/a-destination-website-wwwroundtablecompaniescom/ The necessity for re-branding usually arises when the status quo is disrupted—hopefully, in a good way. If your company’s core values, target customer base, and/or product and service range have changed, for example, it might be time to consider re-branding to more accurately represent what you’ve become. At the Table, we ... http://blog.writersoftheroundtable.com/2010/01/when-does-your-company-need-to-re-brand/ In the last few years, I've had the pleasure of interacting with hundreds of very creative, very brilliant people who find such joy in pursuing their art. But many of these same people find it difficult or impossible to see their art as a business-or, conversely, to make a business ... http://blog.writersoftheroundtable.com/2010/01/why-you-should-find-the-courage-to-fuse-art-and-business/ There’s something about being on the cusp of a new year that really inspires dreaming big—which is what we, as a company, are all about! I see 2010 as holding so much potential for our clients. There will be even greater opportunity for brand building and storytelling around our brands, ... http://blog.writersoftheroundtable.com/2009/12/setting-goals-in-2010/ As we close up 2009, I want to offer a post expressing my appreciation for all the people who support what we, as a company do. First, our clients. Because our clients are trailblazers, they have to trust in our guidance and expertise.  We utilize a “no cookie-cutter” approach to brand ... http://blog.writersoftheroundtable.com/2009/12/thankfulness/ Corey, Annie, and I had a great call today. After chatting for a few minutes on everything from colds to hypnosis, we got down to business. Corey was feeling compelled to talk about a ghostwriting project that had stretched and challenged him from multiple standpoints: business, creative, emotional, and financial. ... http://blog.writersoftheroundtable.com/2009/12/corey%e2%80%99s-story-adventure%e2%80%94the-writer%e2%80%99s-perspective-part-3-by-katie-gutierrez-painter/ There is a lot of under-par work out there, put out by businesses and artists alike. Some of it actually makes money—even a lot of money—and amid all the pretty rocks, it can often be difficult to spot the gems. But they’re there, and when you do find one, you ... http://blog.writersoftheroundtable.com/2009/12/how-to-separate-the-gems-from-all-the-other-pretty-rocks/ Let’s be more clear: A story needs the right voice. In the case of Corey’s book, which I’m co-writing, it needs Corey’s voice. Not mine, not some vague idea of what a creative executive should sound like, not an imitation of similar books out there (if there were any)—not any ... http://blog.writersoftheroundtable.com/2009/12/from-the-writer%e2%80%99s-perspective-a-story-needs-a-voice/ I’ve talked before (and will continue to talk about) my growing impatience with clients and potential clients who think we’re ready to call Oprah because the first draft of their manuscript is written. Not only is this expectation both naïve and grandiose, it’s completely based in fantasy. This childlike look ... http://blog.writersoftheroundtable.com/2009/12/brace-yourself-a-brand-building-reality-check/ Hello! I’m the third member of Corey’s book-writing, storytelling, epiphany-creating team—Katie, the writer. Corey has asked me to contribute one blog per week describing our unique process from my point of view, and I’m happy to do it. The truth is that, to many, the writing part of this equation ... http://blog.writersoftheroundtable.com/2009/12/corey%e2%80%99s-book-from-the-writer%e2%80%99s-perspective/