It’s not about price.

We’re living in a tough economy and people everywhere are pinching pennies (except AIG execs and that baroness who spends $4500 a week on clothes). But we’re still spending money. What we’ve done is shifted our priorities and redefined “affordable” and “necessary”. So, if someone tells you they can’t afford what you’re selling, it’s likely that you just haven’t sold them on the value. You haven’t hit that nerve that twitches the purchase muscle to whip out the wallet. Don’t rush into price cutting because you automatically devalue what you’re selling. Instead, rethink your value proposition. Is it addressing their needs, concerns, desires, and goals? If not, what can you do to drive home the value to your buyer? Sometimes “no means no” but other times it’s just a sign that you need to work a little harder.

Related posts:

1. What’s the Price of Powerful Creativity?
2. How to Value Your Creative Work…in Dollars, That Is