As artists we have to create significant buy in from audiences and from those who can hire us for our services–that’s how we get paid for our work. We do that through inviting them into our world - which we do through story…Every single person we run into can fall into one of these two categories:

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We’re living in a tough economy and people everywhere are pinching pennies (except AIG execs and that baroness who spends $4500 a week on clothes). But we’re still spending money. What we’ve done is shifted our priorities and redefined “affordable” and “necessary”. So, if someone tells you they can’t afford what you’re selling, it’s likely that you just haven’t sold them on the value. You haven’t hit that nerve that twitches the purchase muscle to whip out the wallet. Don’t rush into price cutting because you automatically devalue what you’re selling. Instead, rethink your value proposition. Is it addressing their needs, concerns, desires, and goals? If not, what can you do to drive home the value to your buyer? Sometimes “no means no” but other times it’s just a sign that you need to work a little harder.